The article "A Web Pioneer Profiles Users By Name" discusses the company Rapleaf. Rapleaf, an online tracking company, is able to gather names, email addresses, and other personal information from web users. It sells the information to companies who use it to target potential consumers for successful marketing. Rapleaf installs a cookie on a personal computer to track an individual and gather information about the individual. Rapleaf sells the information to companies looking for a targeted audience. Rapleaf does use social networking sites to gather information. The company also has been successfully applied by political campaigns in order to secure votes.
http://online.wsj.com/article/SB10001424052702304410504575560243259416072.html?mod=WSJ_hp_LEADNewsCollection
Good article. This is good because it helps companies understand their consumers. However, I don't like the feeling of being tracked when surfing the web, I feel it could be an invasion of privacy.
ReplyDeleteThis is really creepy, I think. I always wondered how Facebook was able to put ads on my page that matched my interest. Although the company's win by using this type of advertising, I do find it creepy that I am being tracked that closely.
ReplyDeleteThis is a good article about web tracking. However, I do not like the idea of being tracked by companies based on my interests and uses on the internet. Now we know how websites like Facebook have ad's that spark our interest again and again. It is a good way for advertising to reach a certain target market.
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