Barnes and Noble is trying to encourage consumers to purchase its nook by comparing its new color version to Apple's ipad, claiming the nook has advantages over the ipad in size and price. Barnes and Noble also is trying to create younger customers by making children's books available on nooks.
http://online.wsj.com/article/SB10001424052702303341904575576672594942424.html?mod=WSJ_hp_MIDDLENexttoWhatsNewsTop
I think the colored Nook is much more appealing than the original black and white one. However, for people that are really looking for a product that stands out, I do think the iPad still remains the top choice. Although there is a huge price difference between the two, there are many more features on the iPad not on the nook.
ReplyDeleteI agree that the colored nook is more appealing and will give the company a competitive advantage.
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