The coffee chain’s new digital network promises customers free e-books, movies, and other exclusives, including free access to some paid websites such as The Wall Street Journal, and is meant to get customers spending more on drinks and content they buy through the site.
http://www.boston.com/business/technology/articles/2010/10/20/starbucks_adds_free_web_content_perk/
This is an interesting approach that I think Starbucks consumers will enjoy. The perks for buying Starbucks coffee seem to be improving greatly and it ties in perfectly with the new e-book revolution.
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