Saturday, November 13, 2010
A game they couldn’t win
Media giant Viacom Inc. revealed yesterday that it plans to sell Harmonix Music Systems Inc., a major reversal of fortune for the Cambridge maker of the Rock Band line of video games. The move comes four years after Viacom spent $175 million to acquire Harmonix, one of the Boston area’s most prominent video game developers.
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I'm shocked by this article - I had no idea video games had such a large following, equivalent to that of a movie or new album release. This is shocking to me, especially because video games generally hit a very specific audience.
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