It's unfortunate that advertisers will have to suffer because Google has created a search engine to keep up with our fast-paced world. Many companies relied on google searches for afforable advertising, however, it appears those types of advertisements will eventually become obsolete as more and more people use Google Instant. It's amazing how a small tweak in a search engine can have such large repercussions.
With the emergence of google instant advertisers will need a new way to measure their success. This could create problems regarding the most effective way to target consumers. Advertisers will no longer have a baseline as to what is successful. On the other hand, this opens up the opportunity for google to redefine measurement specifically for google instant.I believe measurement systems is something that google should have in place prior to the systems launch.
It's unfortunate that advertisers will have to suffer because Google has created a search engine to keep up with our fast-paced world. Many companies relied on google searches for afforable advertising, however, it appears those types of advertisements will eventually become obsolete as more and more people use Google Instant. It's amazing how a small tweak in a search engine can have such large repercussions.
ReplyDeleteWith the emergence of google instant advertisers will need a new way to measure their success. This could create problems regarding the most effective way to target consumers. Advertisers will no longer have a baseline as to what is successful. On the other hand, this opens up the opportunity for google to redefine measurement specifically for google instant.I believe measurement systems is something that google should have in place prior to the systems launch.
ReplyDelete