Thursday, September 23, 2010

Nielsen Testing a New Web-Ad Metric

Nielsen Co. is working on a service that would offer advertisers and Web publishers a new stream of data to improve audience measurement for online advertising, a move that may bring more ad dollars to the sector.

http://online.wsj.com/article/SB10001424052748704814204575508100589715696.html?mod=WSJ_Tech_LEFTTopNews

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