This article raises a lot of interesting questions and Google instant sounds like the newest innovation with in the internet industry. Google instant could completely separate google from its competitors. Google obviously is the market leader right now but thus far companies like yahoo have been able to keep up. Google instant could help google to dominate the entire market share. However, it is important that google as a company is famous for the search capabilities specifically search engine optimization.This could cause a huge problem for advertisers who will have to rethink the way they measure the success of their site or advertisement. Google will also have to rethink what they have to offer in terms of measurement of search. Overall Google instant could be revolutionary but it could cause greater competition and problems among companies.
This article raises a lot of interesting questions and Google instant sounds like the newest innovation with in the internet industry. Google instant could completely separate google from its competitors. Google obviously is the market leader right now but thus far companies like yahoo have been able to keep up. Google instant could help google to dominate the entire market share. However, it is important that google as a company is famous for the search capabilities specifically search engine optimization.This could cause a huge problem for advertisers who will have to rethink the way they measure the success of their site or advertisement. Google will also have to rethink what they have to offer in terms of measurement of search. Overall Google instant could be revolutionary but it could cause greater competition and problems among companies.
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