Saturday, September 11, 2010

Google Instant Stirs Advertisers' Fear and Loathing

This article demonstrates the effects of Google's new instant search engine on internet advertisers:

http://www.ecommercetimes.com/story/Google-Instant-Stirs-Advertisers-Fear-and-Loathing-70795.html

1 comment:

  1. Google instant could redefine how advertisers measure success. If advertisers are unable to successfully measure success they will be unable to properly allocate their budget towards the appropriate forms of advertising.The instant search engine will create greater competition and controversy among companies who will fight to have their company or product show up first.

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