This article discusses how many businesses are looking to expand their products and services onto mobile apps and API's. Consumers today are looking for the quickest and easiest routes. With mobile apps, they can find just what they are looking for right at their fingertips, at any time. Mobility allows companies to extend their services beyond online and retail sales.
This article was very interesting, and it is very important for businesses to keep up with new technology such as apps. Consumers can find so many interesting apps that will help them in their everyday lives and their will be more apps to come.
ReplyDeleteAgreed. This article is extremely interesting. From a marketing perspective I believe it is vital to the success of both a brand and the business as a whole to keep up with technology and new innovation. Individuals want information quickly so incorporating aspects like 3D barcodes and mobile sites are vital to success. Also incorporating company apps will also aid to help promote ones brand since the results and turnaround will be instant. todays society is fast paced and everyone is on the go. No one will remember to google someone when they are home but if they can google what they want to find out at that very instant on their phone it will only be beneficial.
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